
Floral Design and Marketing
The floral design and marketing program prepares students for careers in this creative and competitive industry by combining the dynamics of commercial floral design with the business knowledge needed to operate a successful retail establishment.
Pursuing Floral Design and Marketing
Students entering the field of floral design and marketing should have an interest in flowers and the creative arts. Experience in gardening, decorating, and/or flower arranging is beneficial.
Students seeking an Associate of Applied Science degree in floral design and marketing enter directly into the program upon completion of their admission requirements. All applicants are strongly advised to arrange a pre-admission conference in order to acquaint themselves with the various aspects of this technology.
Technical courses include the principles and techniques of creating floral designs for everyday and special occasion uses such as weddings, parties, and holidays. Handling and storage of flowers; decorative uses of plants; flower and foliage identification; and the marketing, merchandising, and selling of floral products are also emphasized. Basic and general courses, including communications, math, and social sciences, comprise over 35 percent of the credit hours earned.
To obtain the Associate of Applied Science degree in floral design and marketing from Ohio State ATI, students must complete a minimum of 105 quarter credit hours with a cumulative point-hour ratio of 2.00 or above. Students must satisfactorily complete a prescribed curriculum, which includes at least 68 quarter credit hours in technical studies and 37 quarter credit hours in basic and general studies. A minimum of 45 quarter credit hours must be earned through regular course work at the institute, exclusive of an internship.
The on-campus retail floral shop, used as a lab site, provides students with hands-on experience in all aspects of design, sales, and merchandising, including the art of display.
Practicum is an optional, supervised, practical, on-campus work experience, which provides students with the opportunity to apply skills learned in both the classroom and laboratory. Practicum activities may take place in the flower shop, floral design lab, campus gardens, and/or greenhouses.
Students also fulfill practicum hours by creating floral decorations, working with national and international designers, and assisting in the presentation of the Ohio Florists' Association Short Course.
Internships
Students in the floral design and marketing technology must complete an industry internship consisting of 10 weeks of full-time employment in retail flower shops, supermarket florists, wholesale florists, and event-planning businesses. Ohio State ATI assists students in finding appropriate internship positions both in Ohio and in other states. Students are paid for their employment, graded on their job performance, and awarded academic credit.
Career Prospects in Floral Design and Marketing
Graduates find rewarding careers as floral designers, floral shop salespersons, assistant managers, managers, or owners. The artistic principles learned in the program also prepare graduates to assume positions as interior plantscape technicians, estate gardeners, wedding consultants, or display artists.
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For questions, please contact:
Office of Admissions
(800) 647-8283 (Ohio only) or (330) 287-1327
Email: ati@osu.edu

Degrees Offered:
Associate of Applied Science
Download Fact Sheet (PDF)
A Quick Glance At Curriculum
You'll find that opportunities in the floral industry are looking pretty rosy these days. And with a degree in Floral Design and Marketing, you're on your way to a sweet-smelling career. Our students learn a variety of skills they need to be successful in the floral business, including: Design and art principles; flower arranging, including wedding designs; cultivating and choosing flowers; and business management skills.
And you'll be brightening the world from the moment you begin, because Floral Design and Marketing students take advantage of a variety of practical experiences, including working in our design studio, flower preparation room, and University Flower Shop.
Sample Curriculum
First Year
Autumn Quarter- Basic Floral Design
- General Botany
- First-Year Written Composition
- Technical Mathematics I
- Personal and Career Orientation
Winter Quarter- Commercial Floral Design
- General Economics
- Microcomputer Applications
- Business Communication
- Social science or humanities elective
Spring QuarterSummer Quarter- Herbaceous Plants
- Accounting for Technicians
- Fundamentals of Marketing
- Essentials of Oral Communication
Second Year
Autumn Quarter- Flowers for Celebrations I
- Retail Flower Shop Operation
- Social science or humanities elective
- Chemistry I
- Business elective
Winter Quarter- Flowers for Celebrations II
- Houseplants for Interior Decoration
- Humanities or social science elective
- Horticulture or business elective
- Business elective
Spring Quarter- Contemporary Floral Design
- Post-Harvest Flower Care
- Small Business Management
- Mathematics for Retail Technicians
- Horticulture or business elective
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